Celebrate Small Business Week
National Small Business Week runs from May 1 – 7 this year. Since 1963, it has been a time to recognize the critical contributions of America’s entrepreneurs and small business owners.
Did you know that more than half of Americans either own or work for a small business? And U.S. small businesses create approximately two out of every three new jobs each year.
That’s something to celebrate, don’t you think?
As a small business owner, there’s a lot you can do to fuel the excitement that National Small Business Week generates in your community—and that could ignite sales for your company.
Even if you haven’t planned ahead to take full advantage of the momentum, there are ways you can still get in on the action.
Here are a few tactics to consider:
- To grab customers’ attention and interest, consider offering a special deal to customers who shop or do business with you during Small Business Week.
- Generate buzz about Small Business Week and any promotions you’re offering by sharing them in your social media posts. Let your customers know that May 1 – 7 is a special week, and consider using the hashtag #dreamsmallbiz in your updates to help put your posts on the radar.
- Encourage your customers to share the shopping fun they’re having at your business by posting selfies or other photos, “checking in” to your location, and tagging your business in their social media updates.
- If you’ve built an email marketing list, send your subscribers a message to let them know about Small Business Week and inform them of any special deals you’re offering.
- Talk with other businesses in your neighborhood about ways you might cross-promote each other to give all of you a broader reach than you’d be able to attain individually.
If you want more ideas for gaining momentum during National Small Business Week, reach out to your local SCORE Chapter for guidance from a mentor with marketing and sales expertise. For more information about National Small Business Week 2016, visit the Small Business Administration’s website.
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